Visual Organization

Effective page design maps a viewers route through the information. The designers objective is to lead through the design

Visual Hierarchy

• will establish focal points based on their importance to the message that's being communicated.
• a crucial part of the design process is to establish an order of events, a visual structure
• Ask yourself

1. What do I want them to see first?
2. What do you want them to see second?
3. Third?
4. Fourth?