Vocabulary

 target audience- A target group of people for a message or for marketing

 message- a communication left for, or delivered to someone indirectly

 work ethic- the principle that had work is virtuous

 employability skills- skills that employers look for when hiring (good work ethic, time management, etc.)

 20/20 Rule- Every 20 minutes look 20 feet away from the computer to avoid harming your eyes

 Right-To-Know Laws- employers have to let their employees of any hazards they may come across during their job according to federal law.

hue- the intensity of a color

primary colors- red blue yellow

secondary colors- orange, green, violet

neutral colors- black brown gray.

continuous tone image- The tone in an image stays the same.
resolution- The quality of a picture.
file size- The size of a file when saved or uploaded.
typography- Using type to create art
 typeface- Different styles of type
 serif- The end or beginning marks of a stroke
 body type- Type that is appropriate to use in a body of text. Not hard on the eyes
 display type- Decorative type that is not usually used for large bodies of text
 reverse type- When the type is white on a black background
 point size- The size of the writing


Flush left-All text aligns to the left
Flush right-Everything is aligned to the right
Center- Centers the line of text on the same margin. (Gives a vary formal feel).
Justified-Everything is aligned in one block. Aligned to left and right.

Type Style- the different forms of text for the same font. (ex. bold, italics)

Small caps- all capital letters that do not go over the waist line

Kerning- adjust the space between individual characters

Tracking- Adjust the spacing between characters of a paragraph. Adjusts all letters in body of text evenly.