Color Psychology

Visual Organization

Effective page design maps a viewers route through the information. The designers objective is to lead through the design

Visual Hierarchy

• will establish focal points based on their importance to the message that's being communicated.
• a crucial part of the design process is to establish an order of events, a visual structure
• Ask yourself

1. What do I want them to see first?
2. What do you want them to see second?
3. Third?
4. Fourth?

Logotype

Logotype- a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. (LOGO)

• Numerous inventions and techniques have contributed to the contemporary logo including logographic languages, such as Egyptian Hieroglyphics, coats of arms, watermarks and the development of the printing technology.
• As the industrial revolution developed in the 18^th and 19^th centuries, photography, and lithography (an early method of printing) contributed to the boom of an advertising industry that integrated typography and imagery together on the page. At the same time, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books.
• The art were expanding in purpose- from expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle classes were consuming.
• Consultancies and trade-groups in the commercial arts were growing and organizing; by 1890 the US had 700 lithographic printing firms employing more than 8,000 people.
• Playful children’s books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences.
• As printing costs decreased, literacy rates increased, and visual styles changed, the Victorian decorative arts lead to and expansion of typographic styles and methods of representing businesses.
•  By the 1950s, Modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialized movement in the United States and elsewhere.
• The visual simplicity and conceptual clarity that were hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers.
• LESS IS MORE
• Modernist inspired logos proved successful in the era of mass visual communication ushered in by television improvements in printing technology. And digital innovations.
• Logo design is an important area of graphic design, and one of the most difficult to perfect.
• This is because logos are meant to represent companies’ brands or corporate identities and foster their immediate costumer recognition.
• Why is less more?
• Real people in real life do not stare at and analyze logos.
• They just “see” it and a quick glance will not be enough to get all the details in a complex logo.
• A logo needs to be simple, but have enough personality to stand out in a crowd.

5  Principles of logo design

1. Simplicity: It has to be easily recognized
2. Memorable: Keeping it simple yet appropriate makes it easy to remember.
3. Timeless: Will it look good in 20-30 years?
4. Versatile: Work across a variety of media and application. Still effective in different colors.
5. Appropriate: You have to design for the audience and not for your own personal interest.

Four color process v. Spot color

• Four color printing is made up in CMYK color mode. 
• Spot color is a method of specifying and printing colors in which each color is printed with its own ink. 

Iconic/symbolic

• Icons are compelling yet uncomplicated images that are emblematic of a particular company or product.
• Instantly recognizable
• memorable
• clarity when reproduced

WordMark- A logo, commonly known in the design industry as a "word mark", incorporates the name of the company or industry in a uniquely styled type font. 

Pantone Matching System

• The system is set up like paint at a store. There are different colors and each has its own number.
• Color can elicit different emotions from audiences.

Letter Head- most should be nearly completely blank, so that the paper can be used to write on. (memos). 

Envelope- standard #10- this packaging contains a letter, typically includes three things. The company name, logo, and address in the top left corner.

9.5x4.125 horizontal or vertical, must leave room for stamp, and recipients address, check for accuracy, check for unity, continuity among other pieces. 

Photo Composition

snapshot or photograph?
Snapshot- a quick, spontaneous picture taken to record a moment in time.
Photograph- an image taken with care and thought
Rules of composition- (rule of thirds)- IMaginary lines drawn dividing your camera into thirds. both horizontally and vertically.
Focal point should never be in the middle of the frame unless the frame is filled because of a macro type shot.

Leading lines are visually lines created in the foreground or background of the composition to lead the viewers eye through the photo

The Creative Process

Why is this process important?

1. Ability to plan and time your work
2. Improve consistency
3. Raise the quality of work
4. Communicate more effectively and in a more professional manner.

The Steps of the Creative Process

• Research
• The more you know, the easier the project will be! Research the client and the competition. Get online, look in magazines, listen to music, pay attention to the world about you... whatever you need you need to become inspired
• Brainstorm
• Striving to be unique and innovate while still following the current trends, ensures a fresh amd creative approach
• Sketching
• Execution

Cave Paintings | 35,000 years ago

Painting of bison from Lascaux

What are cave paintings? It was a way for prehistoric man to communicate and record events. Beautiful, detailed, and colorful representations found on the inside of cave walls and ceilings.

Name several common themes found in cave paintings? The most common themes are large animals such as bison, horses, deer, tracings of human hands, and abstract patterns.

How were these paintings created (tools, pigments)? Water, plant juice, animal blood, soil, charcoal,hematite: a form of iron oxide. Sticks, small stones, leaves, animal hair.

What is the most famous cave painting site? When was it discovered and by whom? Lascaux; located in France. It was discovered in 1940 by four teenage boys.Post an example of cave painting(s) from this cave.

Why did this cave have to be closed? What was done to satisfy public curiosity? The paintings were being damaged by carbon dioxide emitted by the tourists. To satisfy public interest, the french government created Lascaux 2
Post an example of cave painting(s) from Altamira cave.
In Altamira cave, why do most of the paintings have a red hue? There is red clay in the soil.

Who discovered this site? How old are the paintings confirmed to be? 

What is the oldest known cave painting site? When was it discovered and by whom?Post an example of cave painting(s) from this cave.

What was different about the painting techniques at this site?

What is "speleology"?

What three reasons do archeologists and historians believe prehistoric man created cave paintings?

Assignment 11

             Week 11's assignment was probably my favorite that I have done in the class. I enjoyed incorporating my own photography into my work in the class, and I think that it is the most visually pleasing project that I have completed this year. I submitted my work (this assignment) onto my photography page on Facebook and on a photography website that I enjoy submitting my photos to so I can receive feedback and constructive criticism. People liked the picture and have requested posters. I am very happy with how assignment 11 turned out.