Define typography?
The art of expressing ideas through the selection of appropriate typefaces.
Where did the word "typography" originate from?
What does typography involve? Distinctive designs of visual symbols that are used to compose a printed image or design.
What is a typeface? A font
What is another term for typeface? Font
What is a character? individual characters that make up a typeface.
What is type style? Modifications in a typeface that create design variety while maintaining the visual style of the typeface
What does type style "create" within a design? It creates interest with variety while staying uniform.
What is the waist line and what does it indicate? Imaginary line through the middle of the characters.
What is a base line and what does it indicate? imaginary line at the bottom of a character.
What is an ascender? The part of a character that extends above the waist line
What is a descender? part of the character the extends below the base line
Describe a serif? smaller line used to finish off a main stroke or letter, usually at the top and bottom of a character.
How can the size of the typeface be identified? by it's point size
What is a point? The vertical measurement used to identify the size of a typeface. It measures from the top of the ascender to the bottom of the descender
How many points are in an inch? 72
What is a pica and how many are in an inch? 6
How many points are in a pica? 12
What is body type and where can it be found? Where there is a lot of text to be read.
What is the key to selecting appropriate typefaces to be used as body type? You have to choose the correct size typeface so it is appropriate for the message or the amount of text.
What is display type and how is it used? Type sizes above 12 pt. Typically these sizes are used to draw attention to a message
What is reverse type and when would it be used? consists of white type on a solid black or darker background. If the text is too small, reverse type can be difficult on the reader's eye. Display type is necessary.
What is a typeface classification? A basic system for classifying typefaces was devised in the 19th century when printers sought to identify a heritage for their own craft.
When was Blackletter invented and how was it used? Blackletter is the earliest of the typefaces. It was used with the invention of the printing press in the mid 1400's
Describer the characteristics of a Blackletter typeface? Blackletter typefaces resemble the calligraphy of the time and are highly ornamental with the elaborate thick to thin strokes.
When was Old Style invneted and what was is based on? Blackletter.
Describe the characteristics of an Old Style typeface? Typefaces in this classification have wedge shaped, angled serif and a low contrast of their thick/thin strokes.
When were formal scripts developed? The 17th and 18th century
When were casual scripts developed? 20th century
Describe the characteristics of a Script typeface? Based on forms made with flexible brushes or pens and have varied strokes reminiscent of handwriting.
When was Modern typefaces developed and why? late 18th and 19th centuries as a radical break from traditional typograpght of the time.
Describe the characteristics of a Modern typeface? Sharp contrast between thick and thin strokes and have thin, flat serifs
How early can Sans Serif typefaces be found? What happened? The 5th century, but the italian renaissance made it obsolete in the 20th century
When did they become popular? In the 1920s.
What does "sans serif" mean? Without serifs.
Describe the characteristics of a Sans Serif typeface? It's strokes are uniform in weight and have a monotone appearance.
When was Slab Serif developed and why? During the 19th century for advertising purposes.
Describe the characteristics of a Slab Serif typeface? It had a uniform line weight and thicker, square serifs
Describe Decorative typefaces? They are the most distinctive design style, and were developed with a specific purpose, or theme, in mind.
Why were they developed? For a specific purpose or theme
What are they best used for? Larger point sizes or display type.
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