Review week 8

Why must designers pay close attention to how color is utilized within a composition? Because, depending on the colors used, the design might clash and be unappealing.

Why is the color wheel an important tool for graphic designers? It helps you know what colors will go well together and which ones will not.

Find an example of neutral colors utilized within a design (hint: google poster design). Near the sample, discuss why you feel the designer included neutral colors within the composition.

The designer uses the neutral colors to draw attention to the brilliance of the red couch. 

Briefly describe how we "see" the color of an object? White light hits the object and the object reflects color back to our eyes and we see what ever is reflected.

Steve Jobs

Who is Steve Jobs? The CEO for Apple, that died recently

What company was he CEO for many years? Apple

What did he do for the computer industry? He revolutionized the computer industry by making computers more appealing and efficient.

How did this man impact the graphic design industry? The way his computers were advertised was very simple yet very appealing to the eye so many people wanted his product.

"Podcast #2 Color Theory"

The right use of color can do what? Maximize productivity, minimize visual fatigue, and relax the whole body.

Within the electromagnetic spectrum, which waves allow us to see color? Visible light

Describe white light? White light occurs when there is an equal part of all colors in the visible spectrum are present.

How do we see color if objects "have no color of their own"? Objects reflect certain spectrum of visible light/ color, and they absorb others.

What is a glass prism? A glass prism is a tool that can be used to split white light into the colors that make up the white light.

What seven colors result when white light is refracted through a prism? Red, orange,yellow,green,blue, indigo, and violet.

Describe hue? Hue is the intensity of a color

When does white light occur? when all light is reflected back to your eye.

When does black light occur? When no light is reflected to your eye.

How color is perceived depends on what? The light or environment that the object is perceived in.

What is a color wheel? The color wheel is a wheel of color that shows the relationships of the colors.

What are primary colors? Name them? Red, blue and yellow

What are secondary colors? Name them? Orange, green and violet

What are tertiary colors? Name them?
red orange, yellow orange, blue green, blue violet, red violet, and yellow green.

What are neutral colors? How can they be created? Colors that do not show up on the color wheel. The have low saturation.

How can a neutral color help a design? They help put focus on other colors.

What are complementary colors? Name them? red and green, orange and blue, yellow and violet.

What is color value? Lightness and darkness of the hue.

What is a shade? Color mixed with black

What is a tint? color mixed with white

What is saturation/intensity? hue

What happens when you mix complementary colors together? They become neutral colors.

Describe color harmony? When colors complement eachother and go together well.

What is a color scheme? A scheme use throughout a design to make the advertisement or design appealing to the eye.

Describe a monochromatic color scheme? uses one color

Describe an analogous color scheme? uses three colors that are side by side on the color wheel.

Describe a complementary color scheme? uses solely complementary colors in a design 

Describe a split-complementary color scheme? one color then the two colors beside its compliment.

Describe a triadic color scheme? three colors that form a triangle on the color wheel

What colors are considered to be warm colors? colors between yellow and red

Describe a warm color scheme? analogous with red orange and yellow

What colors are considered to be cool colors? blue through yellow

Why is important to consider which colors are being used within a design?so that the colors do not clash and it is appealing to the eye.

Review week 6

What is the pen tool used for? The pen tool allows you to follow a line with a tool that makes a continuous line that can be manipulated through the use of handles.

How can you manipulate a path/line in Illustrator? Discuss the use of the white arrow tool, pen+, pen-, and convert too.
There are many ways to manipulate lines that are created with the arrow tool. You can use the white arrow tools to move the anchor points on the line. The pen + tool will add an anchor point while the pen - tool will get rid of an anchor point. The convert too will change the anchor points and the shape of the line.

How can you utilize the layers palette in Illustrator? You can use the layers palette to edit an image and it will help keep the lines or shapes on their own layers so they can be deleted or edited without altering other object unintentionally.

How do you create a clipping mask in Adobe Illustrator? In illustrator, to make a clipping mask, you have to select an object then bring that object to the front. Once the object is in the front, you go to the object file at the top of the page and once it opens, select "create clipping mask".

Week 16 review

Of the seven classifications, which classification(s) would best work as body type? Why?
 The seventh. It would put the least strain on the eyes when used close together with multiple words.
Identify the lowercase characters that have ascenders?
b,d,f,h,i,k,l, and t.
Identify the lowercase characters that have descenders?
j, p, q, and y.Classify the following typefaces and briefly explain why you believe it should be classified that way:

Slab sefif. It has the thick square serifs.Script. The writing is in a fancy font, cursive.
Decorative or ornamental. The text is three-dimensional
San Serif. The text has no serif.Blackletter. It looks like old age calligraphy.Old style. It has wedge-shaped serifs.Slab serif. It has square serifs

Podcast #4 Typography

Define typography?


 The art of expressing ideas through the selection of appropriate typefaces.

Where did the word "typography" originate from?

What does typography involve? Distinctive designs of visual symbols that are used to compose a printed image or design.

What is a typeface? A font

What is another term for typeface? Font

What is a character? individual characters that make up a typeface.

What is type style? Modifications in a typeface that create design variety while maintaining the visual style of the typeface

What does type style "create" within a design? It creates interest with variety while staying uniform.

What is the waist line and what does it indicate? Imaginary line through the middle of the characters.

What is a base line and what does it indicate? imaginary line at the bottom of a character.

What is an ascender? The part of a character that extends above the waist line

What is a descender? part of the character the extends below the base line

Describe a serif? smaller line used to finish off a main stroke or letter, usually at the top and bottom of a character.

How can the size of the typeface be identified? by it's point size

What is a point? The vertical measurement used to identify the size of a typeface. It measures from the top of the ascender to the bottom of the descender

How many points are in an inch? 72

What is a pica and how many are in an inch? 6

How many points are in a pica? 12

What is body type and where can it be found? Where there is a lot of text to be read.

What is the key to selecting appropriate typefaces to be used as body type? You have to choose the correct size typeface so it is appropriate for the message or the amount of text.

What is display type and how is it used? Type sizes above 12 pt. Typically these sizes are used to draw attention to a message

What is reverse type and when would it be used? consists of white type on a solid black or darker background. If the text is too small, reverse type can be difficult on the reader's eye. Display type is necessary.

What is a typeface classification? A basic system for classifying typefaces was devised in the 19th century when printers sought to identify a heritage for their own craft.

When was Blackletter invented and how was it used? Blackletter is the earliest of the typefaces. It was used with the invention of the printing press in the mid 1400's

Describer the characteristics of a Blackletter typeface? Blackletter typefaces resemble the calligraphy of the time and are highly ornamental with the elaborate thick to thin strokes.

When was Old Style invneted and what was is based on? Blackletter.

Describe the characteristics of an Old Style typeface?  Typefaces in this classification have wedge shaped, angled serif and a low contrast of their thick/thin strokes.

When were formal scripts developed?  The 17th and 18th century

When were casual scripts developed? 20th century

Describe the characteristics of a Script typeface? Based on forms made with flexible brushes or pens and have varied strokes reminiscent of handwriting.

When was Modern typefaces developed and why? late 18th and 19th centuries as a radical break from traditional typograpght of the time.

Describe the characteristics of a Modern typeface? Sharp contrast between thick and thin strokes and have thin, flat serifs

How early can Sans Serif typefaces be found? What happened? The 5th century, but the italian renaissance made it obsolete in the 20th century

When did they become popular? In the 1920s.

What does "sans serif" mean? Without serifs.

Describe the characteristics of a Sans Serif typeface? It's strokes are uniform in weight and have a monotone appearance.

When was Slab Serif developed and why? During the 19th century for advertising purposes.

Describe the characteristics of a Slab Serif typeface? It had a uniform line weight and thicker, square serifs

Describe Decorative typefaces? They are the most distinctive design style, and were developed with a specific purpose, or theme, in mind.

Why were they developed? For a  specific purpose or theme

What are they best used for? Larger point sizes or display type.